Making Intelligent Bets
Decision trees provide a rational method for making choices when uncertainty about the outcomes can be quantified. For example, suppose someone offers us a raffle ticket, at a cost of $1, for a chance to win a car that is valued at $100,000. A prudent person purchases the proffered paper posterior to predicting a positive payback. Should you buy the ticket? Here’s how to find out!
We need to assign values to our variables. We assign a value of $1 to cost, represented by c, otherwise we have chosen the “DO NOT” branch. There is no “TRY” in this type of analysis. The nerdy among you might catch the sci-fi reference. The true geeks caught the reference in the sentence pointing out the more obvious reference two sentences back. But, I digress, recursively . . .
The car value of $100,000 must be adjusted, since you know that a certain bankrupt uncle will force you to sell it in order to pay the tax bill. By the time the state and city get their shares, a paltry $50,000 remains. To most people that represents a lot of money, and a lot of people buy the ticket anyway without performing a formal analysis. We keep our wallets in our pockets, and instead assign $50,000 to v.
Finally, you need to know the probability of winning. Assuming a fair game and a one-ticket purchase, the probability of winning becomes the reciprocal of the number of tickets in the hopper at the time of the drawing. Symbolically, p = 1/N.
Unfortunately, we cannot know N unless we obtain a count of the tickets in the hopper immediately before the drawing occurs. How do we overcome this information deficit? Estimate it.
- If we can find the number of tickets currently sold, divide this number by the amount of time that has elapsed, then multiply the result by the total length of time that tickets are being sold. This method extrapolates the average rate of sales to the close of the sale period.
- If the history of previous raffles indicates an almost certain chance of selling all tickets, then just find out how many tickets exist.
- If the history of previous raffles indicates that a fixed number of tickets sell every year, use that number. Various types of regression techniques could be used to extrapolate trends from previous years.
For the sake of argument, let us pretend that a generous dealer donated the car (also for tax purposes) to a poor rural community school, who raffles it off to buy iPads and install wireless networks on their campus. Due to the rich prize, people came from miles around to buy, so our estimated ticket count is 50oo. This means that p = 1/5000 = 0.0002.
Should we buy? Our expected value is the sum of the outcomes multiplied by their probability. We know that probabilities sum to one, so we have E = p(V-C)-(1-p)C=p V-C=0.0002*50000-1=$9. Our expected payoff is $9, so we gladly buy a ticket.
Epilogue
You didn’t win, but you still gained more than $1 worth of warm fuzzies for helping the youth of your community compete in a globally connected world. Now, fast-forward one year. The new technology enabled the director of fundraising to learn that she needs to raise the price of tickets to maximize the profits. The tax laws did not change, so next year the same dealer donates another car of equal value to the school. What price should the director set for the tickets?
Naturally, the cost should lead to a neutral expected payout. People buy raffle tickets for the warm fuzzies anyway, right? With E=0, we rearrange the equation for expected value to p V = c. Thus, the cost threshold for a rational purchase can be computed by multiplying the prize value by the probability of winning. Our director assumes that she can sell 5000 tickets again, and sets the raffle ticket price at 0.0002*50000=$10.
As a matter of insurance, the director only prints 5000 tickets and announces this fact. Neglecting inflation, the expected payout will never g0 negative, and thus any rational person of legal age with $10 to invest and no religious restrictions on gambling should buy a ticket. How can this be? This final exercise is left for the readers!
Tschüß!












